SEO

SEO Checklist for a New Project

A starter checklist for metadata, crawlability, content structure, and publishing workflow.

2/7/20261 min readshow_in_blogseochecklist
SEO Checklist for a New Project

Quick Hits

  • Set robots and sitemap before publishing content.
  • Use one canonical route per article.
  • Publish consistently with intent-aligned topics.

Technical Baseline

Start with site-level crawl and indexing controls.

Must-Haves

  • robots.txt
  • sitemap.xml
  • canonical URLs
  • feed and machine-readable docs

On-Page Basics

Each article should have a clear topic and hierarchy.

Structure

  • concise title
  • strong description
  • semantically ordered headings

Readability

Use short paragraphs and specific language.

Content Operations

Make publishing a repeatable workflow.

Workflow Loop

Research, write, publish, inspect analytics, then update.

Internal Linking

Link related posts to improve discoverability and context.

References

  • Search engine webmaster docs

FAQ

Should I publish quickly or polish longer?

Start with useful, well-structured posts and improve iteratively.

Do I need schema markup immediately?

Article and FAQ schema are useful early and are included in this template.

How often should I publish?

Choose a cadence you can maintain. Consistency beats bursts.

Key Takeaway

Treat SEO as an operating system, not a one-off task: baseline, publish, measure, improve.